R.I.P iPhone mini: The small phone that couldn’t do big things

Apple has officially stopped selling the iPhone mini, a compact phone with a 5.4-inch display. While it was easy to use and carry, its small size went against it as people prefer bigger phones for viewing and reading content. The battery life was also not sufficient, making it ideal for those who don’t use their phones much. Apple’s gamble to offer a small phone in a market dominated by larger devices did not pay off. A successful phone needs to offer multiple value propositions.