Rage Coffee CEO Bharat Sethi says the company will soon offer same-day and six-hour delivery options

Rage Coffee’s founder and CEO Bharat Sethi said at Inc42’s that the company is working on a quick-delivery programme that will deliver coffee within six hours or the same day at the latest.

“Right now, we’re implementing same-day, six-hour deliveries in nearly 2,000 zip codes.” We’ll be able to provide coffee to a consumer within the same day or within six hours,” Sethi said during a conversation with actor and investor Rannvijay Singha, who is also an early-stage investor in Rage Coffee. According to Sethi, 95% of the total market is offline, and D2C is a way to build a brand and ‘understand the consumer faster than anyone else.’