Real value in AI will be to create products and workflows around AI models: Synthesia CEO

While foundational AI models built by the large tech companies will continue to get incrementally better, the real value will be in creating products and workflows around these models, and firms that “work backwards” to develop real use cases will be the big winners, according to Victor Riparelli, cofounder and CEO of London-headquartered startup unicorn Synthesia.

Riparbelli was named one of Time magazine’s 100 Most Influential People in AI in 2024. His company, which builds AI models that generate talking heads-style videos for businesses,…