Reddit Prioritizes Search, Sees 5X Growth in AI-Powered Answers

Reddit is investing heavily in search, with CEO Steve Huffman announcing plans to position the platform as a destination for people seeking answers online.

In its Q2 shareholder letter, Reddit revealed that more than 70 million people now use its on-platform search each week.

Its AI-powered Reddit Answers feature is also gaining traction, reaching 6 million weekly users, up five times from the previous quarter.

Search Becomes a Strategic Priority

Reddit is now focusing on three key areas: improving the core product, growing its search presence, and…