Reliance Retail enters general trade with its own FMCG grocery brands

Reliance Retail entered the Indian fast-moving consumer goods market by expanding the distribution of its private label brands, Reliance Fresh and Reliance Smart, which are sold in its supermarkets and hypermarkets. The company had set an internal target of Rs 50,000 crore in revenue from the FMCG business, which will be managed by Reliance Retail’s consumer brand division.

Business Standard obtained access to a presentation that includes the brands that have been introduced to the general trade. It plans to sell groceries such as pulses and grains, edible oils, flour, dry fruits, spices, pickles, pastes, idli dosa batter, snacks such as biscuits, namkeens and sweets, ready-to-cook meals, ketchup, jams, carbonated drinks, fruit juices, breakfast cereal, oats, muesli, honey, sauces, tea and coffee. Food brands include Good Life, Best Farms, Desi Kitchen, Snac Tac, Yeah!, Healthy Life, Aw So Yum, Aarambh, and Kaffe.