Relying Too Much On AI Is Backfiring For Businesses

As more companies race to adopt generative AI tools, some are learning a hard lesson: when used without oversight or expertise, these tools can cause more problems than they solve.

From broken websites to ineffective marketing copy, the hidden costs of AI mistakes are adding up, forcing businesses to bring in professionals to clean up the mess.

AI Delivers Mediocrity Without Supervision

Sarah Skidd, a product marketing manager and freelance writer, was hired to revise the website copy generated by an AI tool for a hospitality company, according to a