Research Shows Differences In ChatGPT And Google AIO Answers

New research from enterprise search marketing platform BrightEdge discovered differences in how Google and ChatGPT surface content. These differences matter to digital marketers and content creators because they show how content is recommended by each system. Recognizing the split enables brands to adapt their content strategies to stay relevant across both platforms.

BrightEdge’s findings were surfaced through an analysis of B2B technology, education, healthcare, and finance queries. It’s possible to cautiously extrapolate the findings to other…