Roku testing auto-playing video ads before loading home screen

Roku has confirmed user reports that it is testing auto-playing video ads before loading the home screen. Owners of Roku-powered smart TVs are understandably unimpressed …

Owners of Roku devices recently started reporting the ads on Reddit and other forums.

“I just turned on my Roku and got an unskippable ad for a movie, before I got to the regular Roku homescreen. Has anyone else experienced this?”

“I also had that happen today. If it keeps up my Roku devices will be…