Roku tests customer patience with startup video ads

Over the weekend, a number of Roku device owners noticed an irksome new advertising method from the company: a trailer for Moana 2 began playing before they’d even made it to the Roku homescreen. Ars Technica reported on the situation, which has been called out in a few different Reddit threads.

The reaction among customers, as you might imagine, is overwhelmingly negative. It’s worth remembering that Roku makes the bulk of its revenue from advertising — not bargain-bin priced streaming hardware. But just like Amazon before it, Roku is…