Samsung Smart TVs Updated With Enhanced On-Screen AI Search via Bixby Voice Assistant

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Samsung is revamping its smart TV search with a more conversational and personalized AI experience. The update leverages an advanced version of its Bixby voice assistant, now integrated with the Samsung Vision AI ecosystem.

Initially launching in South Korea on 2025 smart TV models, the update will soon expand to other regions. Users can initiate conversations by pressing the microphone button on their Samsung smart TV remote. This allows for a more natural and interactive way to search for content and control TV functions. The enhanced Bixby aims to understand user preferences and provide tailored recommendations, ultimately enriching the smart TV viewing experience. The integration with Vision AI suggests future capabilities that could involve recognizing on-screen content and providing contextual information.

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