Sarees in Motion: RURIethnic’s Heritage Walk Revives Pune’s Saree Culture

New Delhi [India], May 14: In an age of fast fashion and fleeting trends, a quiet revolution unfolded in the historic lanes of Pune—draped not in denim, but in sarees. On Mother’s Day, RURIethnic Sarees, a handloom saree brand based in Aundh, hosted its first-ever Heritage Walk: a curated experience that brought together Pune’s history and the lived beauty of the saree.

The walk began at Mandai Police Chowki at 7:45 AM and led the saree lovers on a three-hour trail filled with stories, architecture, and meaningful connection. But…