Shoppers are flocking to AI search

After decades of relying on Google’s ten blue links to find everything from travel tips to jeans, consumers are quickly adapting to a completely new format: AI chatbots that do the searching for them.

According to new research from Adobe, AI search has become a significant traffic channel for retailers. The company analyzed “more than 1 trillion visits to U.S. retail sites” through its analytics platform, and conducted a survey of “more than 5,000 U.S. respondents” to better understand how people are using AI.

The report says AI search…