Shopping without searching: A shift toward conversational commerce

A quiet update just signaled one of the most significant changes in digital commerce to date. Shopify‘s native integration into ChatGPT is not just a product enhancement. It is a fundamental reimagining of the e-commerce journey. The digital shelf has been reshaped, and brands that understand this early will define the next phase of consumer behavior.From search to suggestion to sale in one flow

Until now, online shopping began with a search. Today, it increasingly starts with a conversation. With this update, ChatGPT can now recommend products and…