Should I Still Invest In SEO? (Yes, But Not In The Old Way)

How users are starting to interact with the internet has changed and soon will be unrecognizable from the internet we’ve grown comfortable with.

With Google integrating AI-powered features into Search, and the rise of third-party large language models (LLMs), it’s a different search experience.

Over the past few months, many CMOs I’ve spoken with, as well as business founders, have been asking the same questions around continuing investment in different marketing channels, including continuing investment in SEO.

I was fortunate to attend and…