Snapchat to introduce “Dreams” – expanding generative AI features

Snapchat is gearing up to further extend its reach into generative AI features, building on its AI-driven chatbot My AI’s recent capability to respond with a Snap alongside text. The company’s upcoming generative AI feature, aptly named “Dreams,” is set to experiment with AI-generated images that may incorporate users and their friends in imaginative backgrounds.

AI-Generated Selfies and Imaginative Scenarios

Snapchat has been actively developing functionalities that enable users to capture or upload selfies, allowing the app to create new images of users within their envisioned scenarios. The app researcher and developer Steve Moser unveiled this insight. This approach seems akin to the functionalities offered by various AI photo apps available on the App Store.

Snapchat Imaginative Exploration with Dreams

Rather than mundane headshots, Snapchat envisions Dreams as a tool to employ AI-generated selfies for placing users in extraordinary settings and scenarios. The research by Moser suggests that users could find themselves transported to fantastical places through the AI-powered imagery. The app’s efficiency is optimized when working with clear selfies that don’t have obstructions or multiple individuals. A range of angles, expressions, and lighting conditions will improve the quality of AI-generated photos.

Snapchat Dreams with Friends and Monetization Prospects

In addition to allowing users to place themselves in AI-driven “Dreams,” Snapchat is also developing “Dreams with Friends.” This feature would grant users the ability to give their friends permission to create AI “dream” images featuring both of them. The app has even hinted at monetization potential, with references to purchasing “Dream Packs” found within its interface.

Dreams Progression and Snapchat’s Silence

Reverse engineer Alessandro Paluzzi initially uncovered the concept of Dreams this spring. He revealed that users could insert their own likeness into AI-powered realms. The positioning of Dreams within Snapchat’s app suggests its importance, being placed between the Camera Roll and Stories. Despite these insights, Snapchat has refrained from commenting on the future of Dreams and its associated developments.