Sonos rides India’s premiumisation wave as high-end soundbars lead sales, says APAC head

Premium is no longer a niche in India—it’s the new normal. From smartphones to smart homes, consumers across the country are skipping the budget aisle and heading straight for top-shelf tech. And nowhere is this shift clearer than in the booming electronics market, where sleek design, immersive experiences, and long-term value are taking precedence over price tags.

“India is increasingly going premium,” says Rennie Addabbo, General Manager of Sonos APAC. “We feel we’re in the right place at the right time.”

The numbers back him…