Storyboard18 | Qualcomm and will.i.am reimagine in-car experience with AI-powered innovation

At Snapdragon Auto Day in New Delhi, Storyboard18’s Shibani Gharat caught up with Don McGuire, Chief Marketing Officer at Qualcomm, and global music icon and tech entrepreneur will.i.am. The two discussed how culture, creativity, and AI are converging to redefine the in-car experience.

Don McGuire explained how artificial intelligence (AI) is becoming the new user interface across devices, with the car being a natural fit. “You’re sitting in your car—commuting, waiting, or spending time with family. It’s a captive space where AI-driven…