super.money founder Prakash Sikaria on 250 Mn monthly transactions, cashback, and profitability

Payments app super.money, founded by former Flipkart executive Prakash Sikaria, has scaled rapidly since its July 2024 launch. In just over a year, the UPI-first platform grew from 2.5 million to 250 million monthly transactions, with nearly 70% of users under 28.

“We launched super.money with the belief that payments needed a youth-focused platform. UPI 1.0 solved for trust; UPI 2.0 is about financial products and experiences,” Sikaria told Entrackr.

Around 85% of its transactions are scan-and-pay, a format that has clicked with young users….