Superlogic raises $13.7M at a $200M valuation to help consumers use reward points toward cool ‘experiences’

Superlogic, a startup that helps give consumers a way to apply rewards points toward experiences, has raised $13.7 million at a $200 million valuation, the company tells TechCrunch exclusively.

Lin Dai, CEO and co-founder of Miami-based Superlogic, said his company’s technology is designed to “enhance the value of rewards points” by giving consumers a broader range of options in how to use them. Its platform plugs directly into existing loyalty programs for credit card companies, airlines, and retailers. 

Superlogic partners with…