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Swiggy rolls out Rs 99 meals in 175 cities for Gen Z and price-conscious users
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Food delivery giant Swiggy has rolled out a new segment on its platform called ‘99 store’, offering single meals priced at Rs 99 in over 175 cities across the country.
The company said in its release that this segment is “specially curated to meet the needs of price-conscious users and provide affordable options to the high-frequency Gen-Z consumer.”
Under the 99 store, Swiggy will be offering quick-prep dishes at a flat Rs 99 and free delivery on orders under the ‘eco saver’ delivery mode. The eco saver delivery mode groups multiple orders…
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