TCS: TCS ranks 46, Infosys at 74 in Kantar’s most valuable brand report

IT bellwether Tata Consultancy Services (TCS) has been ranked 46^th and Infosys has been ranked at number 74 according to Kantar, the leading marketing data and analytics business, in its annual BrandZ Most Valuable Global Brands report released on Wednesday.While TCS was the most valuable Indian Brand according to Kantar Brandz 2024 report, its brand value grew by 7% to $44.79 billion. On the other hand, Infosys for the third consecutive year, found itself among the 100 most valuable brands in the world, as per the report. Its brand value was pegged at $24.68 billion.

TCS was ranked 16^th in the top 20 Business Technology and Services Platforms, and Infosys was ranked at 20^th.

Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys, said, “Even through a tough year of disruption and volatility globally, we stayed focused on delivering on our brand promise and let our purpose point the way for Infosys. Through the uncertainties, our clients trusted us to help them navigate their next with cutting edge digital-first, cloud-first, and AI-first approach. We remained committed to amplifying human potential and creating the next opportunity for all – people, businesses, and communities.”

The company said in a filing with BSE, that Infosys’ brand ambassadors – tennis icons Rafael Nadal and Iga Świątek have served to deepen the brand’s relevance as digital transformation partner to the world, through the highly visible ‘Champions Evolve’ campaign.

It added that this Kantar BrandZ recognition is a strong validation of the client trust that Infosys has earned, and the relevance of its capabilities – especially in domains like enterprise AI where emerging technologies like generative AI and foundational technologies like cloud continue to evolve by the day.