The Airtel-Perplexity Blueprint, Ohm Mobility To Shut Down & More

Airtel’s AI Punt With Perplexity

Airtel and Perplexity have banded together to conquer India’s AI frontier. Earlier this week, the AI search platform inked a partnership to offer free one-year Perplexity Pro subscriptions, priced at $200, to the telecom giant’s 360 Mn users. So, why does the deal make sense?

Win-Win For Airtel: For the telecom giant, the service will act as a powerful retention and differentiation tool as tariff hikes become increasingly difficult. In addition, providing…