The Osborne Effect: Why tech giants stay silent on their next big thing?

Imagine a company so ahead of its time that it accidentally destroys itself. That’s exactly what happened to Osborne Computer Corporation in the early 1980s, leading to one of the most infamous business blunders in tech history—the Osborne Effect. This phenomenon, named after the company’s premature announcement of its next-generation product, still haunts businesses today, forcing tech giants like Apple and Samsung into a culture of extreme secrecy. But why does revealing a future product spell doom for a company’s current sales?

The $1,795…