Tech
The real reason people buy new iPhones (hint: it’s not AI)
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Apple doesn’t report sales numbers anymore, but analysts estimate the company sells hundreds of millions of new iPhones every year. While many 9to5Mac readers may buy new models for features like camera upgrades or Apple Intelligence, new data reveals very different motivations for the vast majority of buyers.
iPhone sales are driven by broken, malfunctioning phones far more than anything else
CIRP has just published a new report offering insights into what prompts new iPhone…
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