The Tactical Shift Took Masai School To The INR 100 Cr Revenue Club

Bengaluru-based upskilling startup Masai School learned a lesson the hard way. 

Its pay-after-placement model began scorching its coffers when the startup ecosystem went into a two-year funding winter that drew a freeze on hiring and slammed the brakes on expansion. The edtech startup saw its revenue decline 11.43% from INR 36.84 Cr in FY23 to INR 33.06 Cr in FY24. 

It wasn’t steep, but it blew the lid off a reality that the company could not preempt since it set sail in 2019. 

Founder trio Prateek Shukla, Nrupul Dev and Yogesh Bhat…