This iOS 26 change could make it Apple’s most surprising update yet

With iOS 26, Apple has made a key strategy shift: it’s no longer pre-announcing major new features that won’t be available for months to come.

Here’s why I think that’s a great decision by Apple, and why it could make for an exciting 12 months.

The iOS 26 strategy shift

Apple’s change in strategy was clearly driven by what happened at WWDC 2024 and during the subsequent iOS 18 cycle. The company pre-announced major new features for Siri, but failed to actually deliver…