This Startup Is Brewing Up A Storm In The Kids’ Fashion Market

By focussing on comfort and style, Nap Chief transforms children’s activewear, appealing to both kids and parents

When siblings Pooja Gupta and Raghav Gupta from Coimbatore were exploring gaps in India’s massive fashion industry, one segment that caught their attention was kids’ fashion. 

The market was filled with uninspired, one-size-fits-all designs and outdated lookbooks. The glaring whitespace led to the inception of Nap Chief, an activewear brand for children under 14 years of age. With this, the founders…