Threads adds improved content performance metrics for creators

Threads is introducing enhanced metrics to help users better understand how their posts are performing and where their content is getting discovered, the company announced on Tuesday.

Users can now see more detailed information in the platform’s “Insights” dashboard. When they navigate to the “Interactions” section, they will see engagement by likes, replies, quotes, and reposts. The “Followers” section shows follower growth with geographic data, including top cities and countries, and demographic information like age range and…