Threads expands Insights with broader analytics

Today, Threads announced a new batch of analytics upgrades as part of its push to let creators better understand how their posts are doing on and off the platform. Here’s what’s new.

Threads continues its push to win over creators

Up until now, Threads’ Insights offered basic metrics like views, replies, new followers, and external links performance, along with a weekly recap and some light engagement tips.

Starting today, the platform will offer a broader set of analytics…