TikTok is testing its own version of Instagram’s ‘broadcast channels’

TikTok is testing a new messaging tool called “bulletin boards,” the social network confirmed to TechCrunch on Friday. The feature lets brands and creators share public, one-to-many messages to their followers. Bulletin boards are pretty similar to Instagram’s broadcast channels feature that launched in 2023.

Just like with broadcast channels on Instagram, only the creator of a bulletin board can post messages, and followers are limited to leaving emoji reactions. Bulletin boards support text, image, and video posts.

The feature was…