TikTok launches “TikTok Shop” in the US: What this means for users and creators

TikTok has launched TikTok Shop in the US, allowing users to buy products without leaving the app. The move aims to establish a new revenue stream and leverage TikTok’s cultural influence. The app now features a Shop button on the home screen and videos will contain a Shop button for some products. Creators can tag products in their videos, while brands can create their own portfolios. TikTok will provide logistics solutions and a secure checkout method. The platform may collect more user data, but TikTok emphasizes that data from US users is stored and managed in the country.