Tim Cook explains why Apple TV+ exists

Ever since Apple first unveiled its TV streaming service back in 2019, analysts (and competitors) have wondered why Apple TV+ truly exists. But now, in a new interview, CEO Tim Cook and other Apple execs have shared fresh insight into the streamer’s origins, and why Apple TV+ is just now hitting its stride.

Tim Cook and Eddy Cue detail the origins of Apple TV+

Apple is about to premiere its biggest movie ever with F1: The Movie. To mark the occasion, Tim Cook and other executives