Tim Cook responds to Apple product price increase possibility

During Apple’s tariff-heavy earnings call today, CEO Tim Cook addressed concerns about how trade policy could impact product pricing — but his careful wording may have said more than he intended.

Apple revealed it will incur a $900 million cost from tariffs this quarter. For now, Apple is absorbing that cost rather than passing it on to consumers.

Cook didn’t rule out future price hikes, though.

“Obviously, we’re very engaged on the tariff discussions,” Cook said….