To make the most of IPL season: Small brands join team qcomm for maximum impact

About 300 regional and small brands have signed up with quick commerce and food delivery platforms in the past month to take advantage of the Indian Premier League (IPL) boost, said executives aware of the development. Most of these food and beverage brands have got on to the platforms for the duration of the tournament between March 22 and May 25, said the people who represent companies such as Swiggy and Blinkit as well as the National Restaurants Association of India (NRAI).

Regional brands such as Troovy chips, Samyang Ramen noodles, Lucknow…