Two years in, Apple is now officially on Threads

It took a minute, but Apple has at last activated its official Threads account. And thanks to its massive Instagram presence, it instantly picked up nearly 5 million followers.

Today’s move comes well after several Apple-related accounts joined Instagram’s alternative to X right out of the gate. Apple Music, Apple News, Apple Books, Shazam, and Beats by Dre were among the first to show up shortly after Threads launched in mid-2023, but the main @apple account remained absent until…