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What is Swiggy’s 99 store for Gen Z and price-conscious users?
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As Rapido gets set to enter the food delivery segment starting in Bengaluru, Swiggy has rolled out a new segment on its platform called the ‘99 store’, aimed at attracting price-conscious users and high-frequency Gen Z consumers.
This comes at a time when Rapido, in which Swiggy is an investor, is launching its own food delivery service and has asked its restaurant partners to ensure 4–5 menu items are priced below Rs 150 — as it plans to run a sub-Rs 150 offering on its soon-to-be launched food delivery app, Ownly. ETtech explains what’s…
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