What’s MasterChow’s Saucy Plan To Dominate The Indian Ready-To-Cook Market?

Making restaurant-style Asian meals effortless at home with authentic, easy-to-cook sauces, noodles, and condiments

When engineer Vidur Kataria returned to India from the UK in 2014, he longed for authentic Chinese flavours but found them mostly confined to five-star hotels or select eateries. 

Seeing a gap in the market, he teamed up with his childhood friend Sidhant Madan to launch Wok Me, a QSR chain, in 2016. The business grew to six outlets, but the pandemic forced them to shut it down. Even after closing,…