WhatsApp to let users create personalised AI chatbots without coding

WhatsApp is working on a new feature that will allow users to build custom AI chatbots directly within the app—no coding required. The tool, currently in beta, offers a guided step-by-step interface to help users craft their own AI assistants, much like OpenAI’s Custom GPTs or Google Gemini’s Gems, according to a report by WABetaInfo.

The new feature marks a significant expansion of Meta’s AI ecosystem, which until now has required access to tools like Meta’s AI Studio or its platforms on Instagram and Messenger. By bringing chatbot creation…