Why High-Intent Visibility Can Still Underperform

In B2B SEO, typically, the ultimate goal is to attract high-intent searchers who convert into qualified leads.

But, not all high-intent visibility translates to sales-ready traffic, especially in long sales cycles or complex buying journeys.

As we get deeper into an era of diminishing importance of keywords that translate directly into attributable clicks, a focus on quality of traffic is as important as ever.

Don’t get me wrong. Quality has long been a critical component and key performance indicator (KPI) in the sense that most of us know our…