Why It’s Okay To Not Buy Or Obsess Over Links Anymore

There are many businesses relatively new to SEO that eventually face the decision to build or buy links because they are told that links are important, which, of course, links are important. But the need to buy links presupposes that buying them is the only way to acquire them. Links are important, but less important than at any time in the history of SEO.

How Do I Know So Much About Links?

I have been doing SEO for 25 years, at one time specializing in links. I did more than links, but I was typecast as a “links guy” because I was the moderator…