Why Lower Traffic Might Be Better

There once was a time when digital marketers chased traffic.

The more traffic a website attracted, the more marketers felt satisfied and closer to attaining their goals.

But, this once golden metric is no longer a tell-tale sign of success.

Gone are the days of forecasting growth solely on the number of visitors coming to a website.

Today, lower traffic might actually be better than driving a plethora of unqualified, uninterested leads to your website.

Undoubtedly, consumer search behavior looks much different than it once did. AI is stealing…