Why You Need Sprints, Not Checklists

There’s a lot that goes into SEO. And, now, more broadly into being found online and online visibility overall, whether we’re talking about an organic result in a search engine, an AI Overview, or through a large language model (LLM).

With SEO being a discipline that often takes a long time (compared to ads and some other channels and platforms), with a large amount of complexity, technical aspects, contradictions of how it works, and even disagreements, it has to be organized in a way that can be implemented.

Over the years and decades, this has…