Will Wakefit Wake Up To A Blockbuster IPO?

Peak XV-backed Wakefit has become the first new-age furniture and mattress brand to file for an initial public offering (IPO). While Sheela Foam, the 50-year-old category leader in the mattress segment, went public in 2020, Wakefit is on track to be the first new-age D2C furniture brand to make such a move in the space. 

Following the footsteps of Mamaearth, Nykaa, and FirstCry, Wakefit is now set to carry forward the D2C IPO momentum. However, what’s worth noting is that Wakefit operates in what is considered a more tougher market compared…