Wipro Consumer Care – Ventures Makes Strategic Entry into Pet Food Segment with Investment in Goofy Tails

In a significant move to diversify its consumer investment portfolio, Wipro Consumer Care – Ventures has announced its first investment in the pet food category by backing Goofy Tails, a fast-growing D2C pet nutrition brand headquartered in New Delhi. This investment is part of Goofy Tails’ pre-series A funding round of over USD 1 million, which takes the brand’s total capital raised to USD 2 million.

Founded in 2021 by Karan Gupta, Kartik, Kunal, and Ashish, Goofy Tails offers a wide range of holistic pet nutrition products including…