With Eye On Bolstering D2C Play, ITC To Acquire Meatigo

At the outset, ITC will acquire 43.8% equity stake in AFPL for nearly INR 131 Cr and will then increase its stake to 62.5% by April 2027

As part of the deal, ITC will also take over Prasuma’s other brands including frozen foods vertical “Prasuma Momos” and cloud kitchen arm “Prasuma Momo Kitchen”

Meatigo is a D2C brand that delivers meat through its own app and website while Prasuma Momo Kitchen operates 40+ cloud kitchens that deliver Pan Asian offerings

With an eye on expanding its D2C play, FMCG giant…