Your Login Pages May Be Hurting Your SEO Performance

Google’s Search Relations team says generic login pages can confuse indexing and hurt rankings.

When many private URLs all show the same bare login form, Google may treat them as duplicates and show the login page in search.

In a recent “Search Off the Record” episode, John Mueller and Martin Splitt explained how this happens and what to do about it.

Why It Happens

If different private URLs all load the same login screen, Google sees those URLs as the same page.

Mueller said on the podcast:

“If you have a very generic login page, we will see…