YouTube Adds New Viewer Metrics To Track Audience Loyalty

YouTube is rolling out a new audience analytics feature that replaces the “returning viewers” metric with more detailed viewer categories.

The update introduces three viewer types: new, casual, and regular. This is designed to help creators better understand who’s engaging with their content and how often.

Breaking Down The New Viewer Categories

YouTube now segments viewers into:

• New viewers: People watching your content for the first time within the selected time period.
• Casual viewers: Those who’ve watched between one and five months out…