YouTube cracks down on low-effort videos: Here’s all you need to know about the major changes this year

YouTube will implement a new monetisation policy from July 15, 2025, aimed at limiting the earnings of channels that publish mass-produced, repetitive, or low-effort videos. The platform has updated its YouTube Partner Programme (YPP) guidelines to identify such content and prevent it from generating revenue.

The year 2025 marks a decade of the content platform, which, according to Nielsen, has topped streaming watch time in the United States for two years. The platform has long advocated free speech and creative expression as part of its mission.

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