YouTube Lets Creators Pick Exact CTAs In Promote Website Ads

YouTube has updated its Promote feature, giving you more control over campaigns designed to drive website traffic.

When you set a campaign goal of “more website visits,” you can now choose a specific call to action, such as “Book now,” “Get quote,” or “Contact us.”

The change was announced during YouTube’s weekly news update for creators:

More Targeted Campaign Goals

Previously, Promote campaigns for website traffic used broader objectives. Now, you can define a more…