YouTube’s ‘Hype’ feature that boosts smaller creators launches globally

YouTube’s “Hype” feature, which allows fans to help their favorite creators get discovered, is rolling out globally, the company announced Tuesday. First introduced at Google’s Made on YouTube event in 2024, the feature — a dedicated button that appears below the existing “like” button — will become available on videos from creators with fewer than 500,000 subscribers.

The feature is now available across 39 countries, including the U.S., U.K., Japan, Korea, Indonesia, and India.

Viewers have the opportunity to hype up to…